Why Siri never worked like ChatGPT — former Siri AI researcher explains what Apple had to change
By Amanda Caswell, Tom's Guide
Picture: Tom's Guide
If you've ever asked Siri AI a follow-up question only to have it seemingly forget what you were talking about, the problem wasn't necessarily that Siri couldn't hear you. It was that the assistant was built for a very different era of AI. That's according to Nikola Mrkšić, CEO and co-founder of conversational AI company PolyAI, who previously worked on the technology behind Siri. I asked him why Apple's assistant has historically struggled with the kind of natural, back-and-forth conversation that now feels routine with ChatGPT and Gemini. His answer comes down to a fundamental difference in how the technology works. "The old Siri worked off enumerated intents: every path a conversation could take had to be mapped out in advance," Mrkšić tells Tom's Guide.
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