Is Meta AI taking cues from ChatGPT's ad playbook? Industry experts weigh in

Industry observers say Meta's advantage may lie not in replicating ChatGPT's sponsored placements but in connecting AI-powered product discovery with its existing advertising and commerce ecosystem across Facebook, Instagram and WhatsApp. While the timing and format of a potential rollout remain uncertain, marketers expect conversational advertising to become another battleground for digital advertising budgets, particularly as consumers increasingly turn to AI assistants for product comparisons, recommendations and purchase decisions. Akshay Mathur, founder and CEO of Unpromptd believes Meta AI monetisation is a natural progression for a company with an established advertising business and extensive consumer touchpoints. "I think monetisation of Meta AI is very much on the cards. It is a natural progression for a company that has built one of the world’s most sophisticated advertising businesses.