Southwest Airlines launches a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web ...

Southwest Airlines has launched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web Services (AWS) that allows travelers to discover and shop for Southwest flights in ChatGPT. By launching the Southwest® plugin in ChatGPT, the airline can appear earlier in the Customer journey and offer a simpler, more direct path from inspiration and discovery to booking options with Southwest. “Customers are evolving how they plan their travel, and Southwest is helping to shape what comes next,” said Sabrina Callahan, Chief Digital and Marketing Officer at Southwest Airlines®.