ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them via @sejournal, @MattGSouthern

Brands that ChatGPT rarely named when answering without using search results were generally the brands ChatGPT rarely named when it did a search (even when those brands were included in many of the web pages ChatGPT referenced). This is the primary result from an Oct. 16 analysis by Graphite comparing logged-out ChatGPT responses for comparison prompts with search versus without it. Among brands substantially mentioned on at least 15% of cited pages, median visibility with search was 11% when ChatGPT named them in under a quarter of its no-search answers. Graphite, a growth agency that sells AEO services, argues brands should work on what AI models learn in training as well as on citations, and calls that parametric knowledge optimization (PKO).