ChatGPT Ads Turns On Automatic Ad Changes By Default via @sejournal, @MattGSouthern

Any opt-outs saved at either the account level or campaign level stay intact. OpenAI’s ad system may rewrite headlines and descriptions or write new ones, translate ad text into another language, resize images to fit the ad format, and optimize the destination URL to send people to a relevant page on the advertiser’s website. According to an October 21st engineering post by OpenAI that SEJ covered last week, the company already writes a brief intro for every ad. These introductions exist separately from the advertisers’ title, description, destination link and call-to-action. Unless you opt out of creative enhancements, you can have your title, description and destination link modified to fit the conversation.