Most ChatGPT Ads In Beauty & Travel Ran On Research Prompts: Report via @sejournal, @MattGSouthern

Adthena reported that approximately 175,100 paid ad placements were found within Google’s AI Overview panel as well as AI Mode panels inside the U.S. during the period of June to September. This included five holiday shopping categories; however, the majority of these paid placements belonged to apparel and consumer electronics. The Holiday AI Paid Search Report also counts 204,489 ChatGPT ad placements in the same five categories over the same months. Adthena sells ad tracking for Google and ChatGPT, and the report closes with an offer for a free trial of its ChatGPT Ads product. Some U.S. apparel and electronics advertisers may already be using portions of their existing campaigns to serve ads to users who see AI Overviews and AI Mode.