OpenAI is paying influencers to convince you to use ChatGPT — here’s what we know
By Amanda Caswell, Tom's Guide
Picture: Tom's Guide
If it feels like ChatGPT is showing up in more places than your browser or phone lately, it's no coincidence. OpenAI is reportedly ramping up its use of influencers to promote ChatGPT, and it isn't limiting those partnerships to the usual tech creators talking about prompts, models and benchmarks. Instead, the company is working with creators in areas including parenting, fitness, education, travel, shopping and careers, according to a new report from Business Insider. The goal appears to be less about explaining what ChatGPT is and more about showing how the chatbot can fit into everyday life. And the number of sponsored posts is climbing quickly.
This report was first published by Tom's Guide. What you see here is a brief excerpt. The full text is theirs.
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