Apple says Siri doesn't need to beat ChatGPT — here's what it's betting on instead
By Amanda Caswell, Tom's Guide
Picture: Tom's Guide
Apple has spent years trying to catch up with ChatGPT, Gemini and Claude. Now, the company's new CEO is making the case that Siri doesn't actually need to win the AI intelligence race. In a new interview with TIME, published October 15, Apple CEO John Ternus explained why the company is taking a different approach to AI, even as competitors spend billions developing their own models. Rather than trying to build the smartest chatbot, Apple is betting that the future of AI comes down to something much more personal: the information already sitting on your iPhone. It's an interesting argument from a company that has struggled to deliver on its AI promises.
This report was first published by Tom's Guide. What you see here is a brief excerpt. The full text is theirs.
Continue reading at Tom's Guide
