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Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans

By Ryan Christoffel, 9to5Mac

Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans

Picture: 9to5Mac

Today in a new story at TIME, the publication interviewed CEO John Ternus but also spoke to Greg “Joz” Joswiak, Apple’s SVP of Worldwide Marketing, who addressed the “lunatic fringe” of AI in Silicon Valley, hardware threats from OpenAI, and more. TIME picked the iPhone Duo as one of 2026’s best inventions and interviewed CEO John Ternus plus a few other Apple execs for the story. One of those other interviewees, SVP of Worldwide Marketing Greg Joswiak, addressed Apple’s AI strategy, OpenAI hardware efforts, and more. When asked about the ChatGPT maker’s hardware plans, Joswiak said: “We don’t feel threatened.

This report was first published by 9to5Mac. What you see here is a brief excerpt. The full text is theirs.

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