OpenAI May Bring Back Sora Through Hollywood Startup for Professional Filmmakers

OpenAI’s Sora video generation technology could be making a comeback, but not necessarily for everyday users. The artificial intelligence (AI) company is reportedly in talks with a startup seeking access to Sora to modify its capabilities and develop software and services for the film industry. According to a report by The Information, the startup was co-founded by Hollywood producer Jeffrey Katzenberg, former Sora research lead Bill Peebles, and former Dropbox chief financial officer Sujay Jaswa. The company’s name has not yet been disclosed. If the discussions result in a deal, the partnership could mark a shift in how OpenAI approaches AI-generated video, with Sora potentially being used as a specialised tool for professional filmmakers rather than a publicly available consumer product.