OpenAI showcases everyday uses of ChatGPT in India festive campaign
Mediabrief
Picture: Mediabrief
OpenAI has unveiled its festive campaign for ChatGPT, bringing the newly launched Hindi voices, Neer and Leher to Indian audiences, with a focus on making everyday spoken conversations with ChatGPT sound more natural, into stories rooted in the lives and aspirations of Indians across towns. Introduced in ChatGPT Voice with GPT Live 1.1, the voices lend familiarity to the conversations at the heart of the films. Anchored in a film about an extended family confronting a threat to its ancestral home, the campaign presents ChatGPT as a practical source of help with the responsibilities, challenges, and motivation that shape everyday life. It builds on OpenAI’s ambition to democratise access to AI, extending its practical value across a more diverse social and economic landscape.
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