Expert paid advertising agency now offers ChatGPT ads for South African brands

Woww, which provides AI visibility, generative engine optimisation (GEO), answer engine optimisation (AEO), SEO and PPC management, is combining these capabilities to support businesses adapting to AI-driven marketing. The growing use of AI assistants is introducing another dimension to this approach. Consumers increasingly use platforms such as ChatGPT to research companies, compare products, evaluate service providers and make informed purchasing decisions. Woww emphasises that ChatGPT Ads and organic AI visibility are separate marketing disciplines. Organic AI visibility focuses on improving how frequently and accurately businesses are represented in AI-generated answers, recommendations and citations. This involves strategies such as SEO, GEO, AEO, brand positioning, structured information and relevant third-party content. For businesses investing in AI marketing, understanding this distinction is essential to developing an effective strategy.