Adobe puts its marketing AI agent inside ChatGPT, Claude and Copilot

Adobe’s AI agent for marketing teams now works inside ChatGPT, Claude, Gemini, Copilot and Databricks Genie, the company said on Wednesday. Adobe expects Amazon Quick, IBM and Snowflake to follow soon. The agent, CX Enterprise Coworker, plans and runs customer experience work across Adobe’s marketing software. In ChatGPT, it comes as a plugin. Adobe made the agent generally available in June. Adobe says the agent tracks campaign results and trends. It also forecasts audiences, improves customer journeys and helps with planning and project management. It runs with human oversight. It is built on two open standards for AI agents: the Model Context Protocol (MCP) and Agent2Agent (A2A). Adobe also launched connectors that link the agent to other companies’ systems through ready-made MCP servers.