Adobe Takes Agentic AI Into ChatGPT, Claude & Gemini, With Major Agency Backing

Adobe is expanding the reach of its customer experience AI technology through integrations with major AI platforms, including OpenAI, Google, Microsoft and Anthropic, while global agency groups including WPP, Omnicom and Publicis are also getting behind the offering. The integrations centre on Adobe CX Enterprise Coworker, an agentic AI system designed to help marketing teams plan, orchestrate and optimise customer experiences across the customer lifecycle. The technology is now available through ChatGPT, Claude, Databricks Genie, Gemini for business and Microsoft Copilot, with integrations for Amazon Quick, IBM and Snowflake expected to follow. Through the integrations, marketers can access Adobe’s customer experience intelligence and workflows within their preferred AI platforms, rather than having to work exclusively within Adobe’s own applications.