OpenAI courts celebrities as executive says actors below the top tier are 'not getting jobs'
The Cool Down
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Concerns about artificial intelligence's threat to entertainment workers' livelihoods form the backdrop to OpenAI's celebrity outreach. In 2025, Sam Altman, OpenAI's CEO, recruited former Instagram executive Charles Porch to help bring celebrities to ChatGPT, according to Futurism. Porch spent 15 years at Instagram persuading celebrities to join the platform. Public backlash over rumors of a September dinner between Altman and actress Gwyneth Paltrow led to its postponement. Porch had arranged the meeting as part of his celebrity outreach work, which New York Magazine covered in a profile calling him "OpenAI's Hollywood Whisperer." OpenAI is not the only company bringing prominent entertainment figures into the AI industry. According to Futurism, filmmaker Martin Scorsese has endorsed an AI-storyboarding startup, lending his support to technology that could change how creative work gets done.
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