Brokers warn PCW and ChatGPT quote declines risk convincing consumers they are ‘uninsurable’
Insurance Times
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Sorry but it looks as if your browser is out of date. To get the best experience using our site we recommend that you upgrade or switch browsers. ‘For a customer, reaching the end of a quote journey without an offer can feel like being told their home cannot be insured,’ says managing director Nearly two thirds of brokers fear that price comparison website (PCW) and ChatGPT quoting journeys that end without a quote are leaving some consumers with the impression that their houses are “uninsurable”. Read: When AI becomes the front door to insurance, who decides what’s inside? This is according to new research from Prestige Underwriting, released today (12 October 2026), which also found that some 72% of brokers had encountered customers with non-standard risks that had been…
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