To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing

OpenAI may be one of the world’s most recognizable AI brands. To sell its business, its strongest marketing channel is decidedly offline. “Field is the one I would definitely put out as our strongest channel right now,” said Leila Woodington, OpenAI’s head of B2B marketing, EMEA, during a panel at Semrush Spotlight in London today. The reason is the gap between using ChatGPT and buying it. Most people know the product, Woodington said, but that awareness does not tell a company how to deploy it across thousands of employees, or persuade several executives who sign off on the purchase. In-person events are one piece of a broader effort by the ChatGPT maker to explain the product to businesses.