OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks

OpenAI announced to advertisers that it will be automatically updating their existing ads with what it calls “creative enhancements” starting October 30 – unless they opt out. Sure, the idea of optimizing an ad with user behavior data is nothing new. What is new is that, unless advertisers go into their settings and deliberately disable the feature, OpenAI will automatically turn on creative enhancements. And no human approval is required before serving the updated ad. The word “enhancement” might suggest relatively minor tweaks, like changing the ad’s background color or adjusting its dimensions. But, in reality, the enhancements can change anything from the headline to the destination link.