OpenAI and Fanatics Bring AI Recommendations to Sports Fans
Analytics Insight
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Fanatics has partnered with OpenAI to make shopping for sports merchandise easier with artificial intelligence. The sports retail platform has launched an upgraded version of its 'Shop the Look' feature, which recommends matching merchandise based on the team and style of the product a customer is viewing. The feature is now available across several Fanatics websites, including Fanatics.com and official online stores for the NFL, NBA, MLB, and NHL. It uses OpenAI technology to help shoppers find coordinated outfits without searching through thousands of separate product listings..How OpenAI Powers Fanatics’ Shopping Feature. The new Shop the Look feature uses AI models to analyze product information, team details, and available inventory.
Also carried by Quartz.
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