Digest: OpenAI Brings ChatGPT Ads to Programmatic Buyers; Brave Faces Publisher Lawsuit Over AI Scraping
ExchangeWire
Picture: ExchangeWire
In today’s ExchangeWire News Digest, we discuss OpenAI opening unsold ChatGPT ad space to programmatic buyers through Magnite and PubMatic, The New York Times and other publishers suing Brave over AI scraping and paywall bypass, and Deloitte finding that free-to-air TV ads are losing some of their appeal in Australia but remain influential. OpenAI has struck deals with independent ad exchanges Magnite and PubMatic to sell its unsold ChatGPT ad inventory programmatically, according to a report first attributed to The Information. Advertisers will be able to set budgets, bid and upload creative through tools they already use, while OpenAI keeps control of ad placement and delivery. The deals cover remnant inventory, meaning space not taken up by direct sales.
This report was first published by ExchangeWire. What you see here is a brief excerpt. The full text is theirs.
Continue reading at ExchangeWire
