ChatGPT Ads New Ad Formats, Updated Conversion Page, Performance Emails...
Search Engine Roundtable
Picture: Search Engine Roundtable
OpenAI announced a number of product updates to ChatGPT Ads late Friday. These updates include new visual ad formats, a redesigned conversions page, performance emails, new measurement partners and a bug reporting / product feedback system. Google sent me and other advertisers an email with the updates that goes through these updates. I'll attach the email below. The new visual formats include:New visual ad formats Exploring wider cards Larger images on desktop More prominent, full-width images on mobile Soon, a new multi-image visual formatOpenAI said these "tests use existing campaigns and creative, with no action required from advertisers."OpenAI also redesigned its conversions page: Conversion activity and conversion event quality recommendations are now available at a glance in Ads Manager within Conversions.
This report was first published by Search Engine Roundtable. What you see here is a brief excerpt. The full text is theirs.
Continue reading at Search Engine Roundtable
