Adthena Report Shows ChatGPT Ads Surged to More Than 200,000 Placements Ahead of First AI-Driven Holiday Season
The Manila Times
Picture: The Manila Times
New research tracks how paid search now splits across ChatGPT, Google AI Overviews, and traditional search heading into peak seasonLONDON, Nov. 04, 2026 (GLOBE NEWSWIRE) -- Adthena, the award-winning search intelligence platform, today released its marquee Holiday AI Paid Search Report, an analysis of paid search activity across ChatGPT, Google AI Overviews and AI Mode, and traditional Google Search. The report found that ChatGPT ads have grown to more than 200,000 ad placements since OpenAI began selling advertising on the platform, making this the first holiday season in which paid search spans three distinct search environments.'A year ago, there was one place to buy search ads that mattered during the holidays.
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