4 Datasets On AI Visibility: ChatGPT Sends 0.62% Of Google’s Organic Traffic via @sejournal, @gregjarboe

If an AI visibility dashboard helped you win budget this year, read four datasets before your next quarterly review. Together, they show AI assistants send a sliver of the traffic Google sends. They also show that none of these datasets could isolate the hidden AI influence many of us assumed was turning up in Direct and branded search. That doesn’t make AI visibility a sham. It means most of the ways we measure it wouldn’t pass a basic data quality test. A long time ago, I learned to separate events from trends. Two warnings from co-authors of the same book, Zero Click Marketing, who work at the same company and publish a day apart, look more like one event than two.