OpenAI Wants to Change the Name of Data Centers to the Stupidest Thing You’ve Ever Heard in Your Life

It’s become increasingly clear that AI companies are losing the public in their efforts to build enormous and polluting data centers. The topic has turned into a divisive, bipartisan issue looming over the heads of politicians, who’ve largely sided with the corporate interests of Big Tech during this week’s midterm elections in the United States. The AI industry’s desperate need for a rebrand is more palpable than ever as protests grow and elected officials face the ire of fed up residents at packed community meetings. As such, AI leaders have been pondering how to win over the public, with Reddit cofounder Alexis Ohanian warning that “we gotta figure out a new narrative on this data center thing” in a tweet earlier this year.